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Content marketing isn’t just about posting for the sake of it- it’s about creating meaningful, engaging, and strategic content that connects with your audience. If you’ve ever wondered what to post next, the secret lies in these four content pillars: Educate, Entertain, Inspire, and Sell. Mastering these categories will help you build a balanced content strategy that grows your business while keeping your audience engaged. Let’s dive in!
Four Pillars #1, 'Educate': Share Your Knowledge & Build Authority
People love to learn, and sharing valuable insights positions you as an expert in your field. Educational content helps potential clients see you as a go-to resource. Try these content ideas:
Create a free resource (like a checklist or guide)
Post a “How To” tutorial
Share an infographic with quick insights
Host an “Ask Me Anything” session
Entertain: Show Off Your Personality & Have Fun
People come to social media to be entertained—so make them smile! Entertaining content gives your brand a relatable and engaging personality.
Here’s how:
Share a funny or relatable business mishap
Introduce yourself in a creative way
Take your audience behind the scenes
Jump on a trending topic or challenge
Inspire: Motivate & Connect with Your Audience
Inspirational content builds emotional connections with your audience and fosters trust. Show the real impact of your work through:
Client success stories and reviews
User-generated content (share posts from your community)
Your own business journey—challenges and wins
Transformations and before-and-afters
Sell: Promote Your Offers with Purpose
Selling doesn’t have to feel salesy—when done right, it feels natural. Showcase your products and services in a way that provides value:
Highlight your offers and services
Announce special promotions
Give a sneak peek of something new
Ask for feedback to boost engagement
Bringing It All Together
A well-rounded content strategy balances all four pillars to educate, entertain, inspire, and sell. By mixing these categories into your marketing plan, you’ll keep your audience engaged while growing your brand authentically.
Ready to level up your content strategy!? Let Two17 Marketing help you craft a plan that works. Contact us today! Tap Here
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